For the past two years, the identity of this enigmatic figure, known to millions through his podcast, newsletter, and social media, has been shrouded in mystery, hinted at only by a caricature featuring a dark-haired, bearded man with a friendly smile. Not anymore.

The 13-and-a-half-minute documentary unveils the man behind Car Dealership Guy as Yossi Levi. In an interview, Levi recounts his transformation from a 14-year-old working at his father's used car lot in Philadelphia to the creator of the viral Car Dealership Guy persona that has become a prominent figure in the automotive media landscape. "We're now building the fastest-growing automotive media company," Levi boasted.

The downfall of Levi's previous venture, Gettacar, inspired him to create his anonymous alter ego. "Things weren't going well at the time, and I needed something creative to kind of get my mind off of it," Levi explains. Two years later, Car Dealership Guy has evolved into a media company, offering advice and insights on the car business through a podcast, newsletter, social channels, and various services, including vehicle selling, refinancing, and an auto industry job board.

With the unveiling through the documentary, Levi aims to foster a more intimate connection with his audience, emphasizing transparency in the evolution of the brand.

Levi's posts on X.com feel like a personal conversation with him. Seeing the man behind the mask will serve only to make his brand more personable.

Levi's CDG brand now captures over 80 million impressions per month… Is this just the beginning?

Check out the mini-doc reveal on YouTube: